Ad Profitability Planner
    BasicAdvanced

    Know exactly what you can afford to spend to acquire a customer.

    Enter your offer, traffic, and conversion numbers to see your break-even point, profit scenarios, and the biggest levers to improve profitability.

    Your Numbers

    Enter your core metrics to begin

    What-If Optimization

    Drag to see the impact on profit

    2.0%
    $1.50
    $100

    Upsell & Downsell ROI

    Calculate the impact of your funnel on cart value

    Industry Benchmarks

    Compare your conversion rate

    Your Rate2.0%
    Benchmark1.5% - 3%

    General benchmark, not a guarantee.

    67Score
    Close to Profitable

    Small improvements could move this into profitable territory.

    What affects your score?
    Offer Profitability
    30 / 30
    CPC Viability
    17 / 25
    Conversion Strength
    10 / 20
    ROAS Health
    10 / 15
    Risk Buffer
    0 / 10

    Break-Even CPA

    $50.00

    Max acceptable

    Break-Even CPC

    $1.00

    Max acceptable

    Current CPA

    $75.00

    Based on inputs

    Profit / Sale

    $-25.00

    After ad spend

    CPC Too High

    Your CPC is higher than your break-even CPC. You need cheaper clicks, better targeting, stronger creative, or a higher conversion rate.

    Spend Scenario

    Ad Spend$1,000
    Clicks667
    Sales13.3
    Revenue$1,333.33

    Projected Profit

    $-333.33

    Req. ROAS

    2.00x

    Proj. ROAS

    1.33x

    Profit Curve

    Estimated profit at different ad spend levels

    How we calculated this

    Effective Sale Price:$100.00
    Profit Before Ads (Break-Even CPA):$50.00
    Break-Even CPC ($50.00 × 2.0%):$1.00
    Current CPA ($1.50 ÷ 2.0%):$75.00
    Profit Per Sale ($50.00 - $75.00):$-25.00
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